First-time Homebuyer Campaign

Videos, social media images, flyers, and emails to help you capture more first-time homebuyers

Videos

Download and share these videos on your social media channels like Facebook, LinkedIn, YouTube, Google My Business, and Instagram (use portrait versions for IG).

Intercap LO’s and their agent partners can personally brand these videos by request. The marketing team will add your picture(s) and contact information to the end of the video. There is a $25 fee per video for personal branding. Send your request to marketing@intercaplending.com.

What’s Your Excuse?

No more excuses for first-time buyers. (Portrait version)

How much down?

Little to no down payment options (Portrait version)

You Can Do It

Buying a home isn’t as hard as you think (Portrait version) (Square version)

House Hacking

Buy a place and rent out the extra room(s) (Portrait version)

Welcome Home

First-time buyer story

Buy your home from anywhere

Ease of the Homebuyer App (Portrait version)

Preapproval

Get approved before you buy (Portrait version)

Landing Pages

Your digital marketing (i.e. email, texts, social media posts) should point to a landing page that provides more information and encourages visitors to ask you questions or start an application. You could lose up to 70% of possible leads without a good landing or squeeze page.

Each of the landing pages listed below can be personally branded for you by adding the following string to the end of the URL – /?loan-officer=firstname-lastname. For example, www.intercaplending.com/?loan-officer=eric-simonson will make Eric the main point of contact on this page and the rest of the site for this visitor. Your name, email, and phone will be displayed on every page, and all SMS and form submissions will go to you. Total Expert email campaigns and journeys are automatically setup to provide your unique URL to the respective landing page.

First Time Homebuyer Options

www.intercaplending.com/first-time-homebuyer-app/

How much down payment?

www.intercaplending.com/no-money-down-options/

5 things you need to know to buy your first home

www.intercaplending.com/purchasing-your-first-home/

Buy vs Rent

www.intercaplending.com/rentvsbuy/

FHA 3% Loan

www.intercaplending.com/fha-home-loans/

House Hacking

www.intercaplending.com/new-life-hack-house-hacking/

USDA Rural Loan

www.intercaplending.com/usda-rural-home-loan

Special First-time Buyer Loan

www.intercaplending.com/first-time-homebuyer-loan/

Do’s and Don’ts When Buying

www.intercaplending.com/dos-and-donts-home-buying/

Branded and Co-branded Flyers

These flyers and a LOT more are found in Total ExpertCLICK HERE for a quick video tutorial on how to access these flyers in Total Expert. You can co-brand these with your agent partners, who can access these flyers under their login. These flyers are great for emails and events like a first-time buyer class.

Don’t have a Total Expert account? CLICK HERE to request a free Total Expert account for real estate agents.

Social Media Images

These social media images and a LOT more are found in Total ExpertCLICK HERE for a quick video tutorial on how to find and use these images in Total Expert. Agent partners can also use these images under their Total Expert login.

Don’t have a Total Expert account? CLICK HERE to request a free Total Expert account for real estate agents.

You can click any image to display its full size. Right-click the full-size image and select, Save Image As to save the image to your computer or device.

Emails and Email Campaigns

Emails and campaigns are available in Total Expert. CLICK HERE for a quick video tutorial on how to find and send these emails from Total Expert. Emails and campaigns can be co-branded with real estate agents, and your agent partners can send out emails and subscribe to campaigns with their own Total Expert account.

Don’t have a Total Expert account? CLICK HERE to request a free Total Expert account for real estate agents.