Real estate agents can take advantage of this powerful sales training program developed by Mike Anderson, a national sales coach, author, and CMO of Intercap Lending. Captivate will help you grow your business through a fresh approach to real estate marketing. You will learn how to leverage cutting-edge technologies like artificial intelligence, virtual reality, and today’s digital marketing.
Captivate will also help you become a sought-after community expert drawing more buyers to your open houses, staging homes for top-dollar sales, and connecting homeowners with community leaders who become part of your referral partner network.
Captivate Workshops – Building your real estate business growth plan
1. Prepare your listing and buying presentations p. 6
Use professionally-designed templates to create your digital and printed listing presentations. Add a branded home shopping bag, presentation folder, and VR goggles for a presentation that showcases your high-value services and sets you apart from the competition.
2. Prepare your open house & listing advertising p. 28
Learn how to host a Grand Open House for more lead capture and faster top-dollar sales. We will teach you high-ROI staging recommendations and how to advertise your listings using artificial intelligence targeted marketing.
3. Setup your Contact Management System (CMS) p. 62
We will help you setup a free CMS that offers single-property websites, open house flyers, and hundreds of marketing templates. You can also manage your contacts and send automated email and SMS campaigns.
4. Prepare your geographic and niche farm marketing plan p. 82
We will help you create a marketing plan for your geographic and niche farms. This workshop also includes setting up your Facebook groups, video marketing, and identifying your local and online support resources for your farm.
5. Setup and optimize your real estate website p. 108
We will help you optimize your real estate website to generate more leads from your farm and SOI. If you don’t have a website, we will introduce Pro Agent Websites and its lead management capabilities.
6. Setup your business social media accounts p. 128
In this workshop you will learn how to setup and optimize your Facebook Business Page, Instagram, Zillow (free), Google My Business, and YouTube accounts to help you generate more leads and cultivate your farm. We will also introduce you to online reviews and reputation management.
7. Setup your Homebuyer and Homekeepr Apps p. 144
We’ll help you setup two powerful homeowner apps, which are free to workshop participants and their clients. Homekeepr helps you stay top-of-mind with your SOI by providing monthly home upkeep reminders. The Homebuyer App allows clients to search for homes from your website, apply for a loan, and securely upload and sign documents for fast and easy home shopping.
8. Set your goals, block your time p. 152
Time blocking and consistent execution on the best uses of your time will help you work smarter and grow faster. We will help you set your annual goals with specific activities and milestones. You will plan your daily, weekly, monthly, quarterly, and annual prospecting activities to keep your pipeline full of new and repeat business.