Welcome to the August 2025 marketing newsletter! We’re excited to share the latest updates, highlights, and insights to keep you informed and inspired as we head into another productive month.
Table of Contents
August Campaigns
Throughout 2025, Marketing will be emailing agents and clients on your behalf each month. Be sure you read and review this section to see what emails will be going out and for important deadlines to opt-out.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a current look at our journeys, click here.
Borrower – Here’s the Scoop
This campaign consists of 4 emails that will be sent to contacts in Total Expert that closed over six months ago and have excellent or good credit scores. Click here for a sample.
Send Date: August 4th, 11th, 18th & 25th
Opt-Out Date: August 1st
Buyer – Build Your Dream Home
This email will be sent to contacts in Total Expert that were created in the last 3 years, have a “Started” loan status, have a credit report in the last 6 months and are looking to purchase. Click here for a sample and here for the landing page.
Send Date: August 25th
Opt-Out Date: August 1st
Realtor – Help Your Clients Build Their Dream Home
This email will target all Realtors who have closed a loan with the LO in the last 2 years. Click here for a sample and here for the landing page.
Send Date: August 27th
Opt-Out Date: August 1st
FOMO?
Don’t miss out! The Business Development team picked a few standouts that caught our eye this summer. If it worked for them, it might work for you too.
To get copies customized for you please submit a marketing request.
Flyers
Buyers & Sellers – Home Ownership Lifecycle: Branded flyer made driving clients to a 3 part seminar.
Magazines /Presentations
Realtors – Analysis of housing trends and the benefit of striking when the iron is hot. Great training resource for realtors. Real Estate, Recessions & Timing The Market Presentation
SunStart Class
Shout-out to Emilie Jensen! She held a great class for her realtors to help introduce the program and practice how to bring it to their buyers. This is a great way to get your realtors onboard and engaged. Materials include:
Email Invite – This can be customized with your event date and time, click here for a sample.
Lead Capture App – Landing page built in Total Expert used to collect class signups. This is linked in the email invite.
Slide-Deck – Prebuilt training presentation, reach out to your biz dev specialist to have it customized.
We reccomend running through some roleplays with your realtors to help them become comfortable talking about the program, here’s some video examples from Emilie’s class.
SunStart Class Roleplay Video 1
SunStart Class Roleplay Video 2
SunStart Class Roleplay Video 3
SunStart Class Roleplay Video 4
Homebot Updates
Homebot Database Optimization is live!
Why does this matter?
- Redesigned Buyer Emails: Combined Welcome + First email, modernized redesign, more prominent branding for Intercap Lending, & more personalized and relevant real estate content showcased in the email
- Buyers Can Self-Upgrade: Buyers can now easily become homeowners from a CTA in the email and start receiving Home Digests — we’ll notify you instantly when one of your buyers adds their home to Homebot
Want to add your pre-approved buyer’s to Homebot? We just need the following fields to get started:
- First Name
- Last Name
- Email Adddress
- Max Purchase Price
- Max Loan Amount
- Down Payment
- PreQual Date
Get with your Biz Dev Specialist for information on bulk uploads!
Calendar
August 2025 Social Posts
Post Date: August 1st
Platforms: FB, IG, LI, GBP
Caption:
Let’s make your next move a smart one.
With SunStart, you can use special funding to cover your down payment and unlock lower monthly costs.
It’s not too good to be true—it’s a program built for today’s market.
Reach out and let’s see what it could do for you.
#SunStart #IntercapLending #DPA
Post Date: August 4th
Platforms: FB, IG, LI, GBP
Caption:
Got assets but not traditional income? FLEX Asset Utilization Loans by Intercap Lending are made for you. Qualify with savings, investments, or retirement funds. Smart lending for unique buyers.
#NonQM #IntercapLending {%Location Hashtags}
Post Date: August 6th
Platforms: FB, IG, LI
Caption:
Down payment help just got an upgrade.
SunStart opens the door for more buyers with no income limits, no first-time buyer rule, and no second liens. It’s built for flexibility, designed for today’s market, and ready to move deals forward.
This is the new standard in DPA. This is SunStart.
Post Date: August 8th
Platforms: FB, IG, LI, GBP
Caption:
This isn’t just about solar panels.
It’s about what solar unlocks—real down payment help, lower monthly bills, and access to homeownership without the usual roadblocks.
SunStart was designed to make buying a home easier and more affordable, especially when saving feels out of reach.
It’s more than just solar. It’s a full support system to help you close with confidence.
Message me and I’ll show you what it could look like for you.
#SunStart #IntercapLending #DPA
Post Date: August 11th
Platforms: FB, IG, LI
Caption:
What does a 2x close really look like?
Take a look at the full process—from start to finish—and see how buyers are building with confidence.
From securing land to final loan conversion, we’ve got every step covered.
📩 DM me for more info or to see if this strategy is right for your client!
#ConstructionLoans #2xClose #BuildYourHome #IntercapLending #MortgageStrategy #HomeLoans #BuilderFinancing #NewConstruction #RealEstateTips
Post Date: August 13th
Platforms: FB, IG, LI, GBP
Carousel Post
Caption:
We know you’ve got questions.
Down payment help and solar? How does that even work?
SunStart is a new kind of program that uses solar in a smart, strategic way to unlock real benefits for buyers — starting with help for your down payment.
We broke down the top questions we get so you can see exactly how it all comes together.
Take a look, then reach out and let’s talk through it.
#SunStart #IntercapLending #DPA
Post Date: August 15th
Platforms: FB, IG, LI, GBP
Caption:
You own the property. The property qualifies for the loan.
That’s how our FLEX Investor Loans work.
No job history. No income docs. Just the cash flow of the rental property itself.
It’s business. And we treat it that way.
#NonQM #IntercapLending {%Location Hashtags}
Post Date: August 18th
Platforms: FB, LI, GBP
Caption:
The First Step to Buying a Home 🏡✨
Thinking about buying a home? The first step is getting pre-approved!
✅ Know Your Budget – Find out how much home you can afford based on income, debt, and credit.
✅ Strengthen Your Offer – Sellers take pre-approved buyers more seriously.
✅ Lock in Your Best Rate – Secure a competitive interest rate before you start shopping.
✅ Plan for Your Down Payment & Closing Costs – Understand your upfront costs so there are no surprises.
✅ Explore Loan Options – From FHA to Conventional to VA loans, I’ll help you find the best fit.
Getting pre-approved sets you up for success! It’s a simple process that gives you a clear path to homeownership.
📞 DM or call me today to start your journey to homeownership!
#HomeBuyingSteps #PreApproval #MortgageTips #IntercapLending {%Location Hashtags}
Post Date: August 18th
Platforms: IG
Caption:
Don’t Let These Fears Stop You from Buying a Home!
Buying a home is a big step, but don’t let these common worries hold you back:
🚫 “I need 20% down!” – Many loans allow as little as 3% down, and VA loans offer 0% down for eligible buyers.
🚫 “Interest rates are too high!” – Rates change over time, and refinancing later is always an option.
🚫 “The market is too competitive!” – A solid strategy can help you win in multiple-offer situations.
🚫 “I won’t qualify for a loan!” – You may have more options than you think—let’s find the best one for you!
💡 Homeownership is possible! Let’s talk through your concerns and build a plan to get you into a home.
📞 Call or DM me today to start the conversation!
#HomeBuying #RealEstateInvesting #MortgageTips #BuyNow #IntercapLending {%Location Hashtags}
Post Date: August 20th
Platforms: FB, IG, LI
Caption:
Tired of house hunting? Build the home you actually want.
Our Build Now, Pay Later program lets you start construction with no payments during the build and interest that only accrues on the funds drawn, not the full loan amount. Skip the bidding wars and create your dream home from the ground up.
Post Date: August 22nd
Platforms: FB, IG, LI, GBP
Caption:
Your hustle counts. Let’s turn it into homeownership.
FLEX Loans by Intercap Lending offer more ways to say YES.
✔ Alternate income documentation
✔ Bank statements or assets
✔ No W-2s required
#NonQM #IntercapLending {%Location Hashtags}
Post Date: August 25th
Platforms: FG, IG, LI
Caption:
What is the average age of a first-time homebuyer?
The answer might surprise you—and it says a lot about today’s housing market.
In this video, we break down why homeownership is still one of the most powerful tools for building long-term wealth and why waiting could cost more than you think.
#HomeownershipMatters #WealthBuilding #FirstTimeBuyer #RealEstateTips #IntercapLending
Post Date: August 27th
Platforms: FB, IG, LI
Caption:
Think you need a huge down payment to buy a home? Think again.
There are real programs that offer low and even no down payment options — and they’re designed to help people just like you.
If saving has been the holdup, this could be the solution.
Let’s talk through your options and see what’s possible.
Not a commitment to lend. All loans subject to credit and underwriting approval.
#IntercapLending #HomeOwnershipHelp #DPA #LowDownPayment
Post Date: August 29th
Platforms: FB, LI, GBP
Caption:
Housing Market Update – What You Need to Know!
Whether you’re in the market for a home or just keeping an eye on trends, here’s what’s happening now:
✔️ Mortgage rates: Fluctuating as the Fed monitors inflation
✔️ Home values: Remaining stable in most markets with some regional growth
✔️ Buyer competition: Still strong, but more inventory is helping balance the market
💡 Not sure what this means for you? Let’s go over your options and make a plan!
📞 Call or DM me today!
#HousingMarket #MarketUpdate #HomeBuying #MortgageInsights #IntercapLending {%Location Hashtags}
Post Date: August 29th
Platforms: IG
Caption:
YES! The FHA 203K Loan lets you roll renovation costs into your mortgage so you can buy and renovate with one loan.
If you’ve found a house with potential but need extra cash to fix it up, this could be the perfect financing option for you! Let’s see if you qualify.
📩 DM me, and let’s discuss your fixer-upper goals!
#FixerUpper #HomeRenovation #IntercapLending {%Location Hashtags}
