Welcome to the April 2026 marketing newsletter! We’re excited to share the latest updates, highlights, and insights to keep you informed and inspired as we head into another productive month.
April Campaigns
Each month Marketing sends out on your behalf Total Expert emails to your clients and realtor partners. Be sure to read and review this section and take note of the opt-out deadlines.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a current look at our journeys, click here.
Past Clients – Stress Less Transition
This email will be sent to contacts who funded over 2 year ago, have a credit score above 660, and have at least a 4% interest rate. Click here for a sample.
This email contains a video link, view the video here.
Send Date: April 8th
Opt-Out Date: April 3rd
Buyers – Stress Less Transition
This email will be sent to contacts in Total Expert that have a “Started” loan status, are looking to purchase, and have a purchase price above $500,000. (This will not go out to any clients that recently closed.) Click here for a sample.
This email contains a video link, view the video here.
Send Date: April 14th
Opt-Out Date: April 3rd
Realtors – Stress Less Transition
This email will be sent to all buyer’s agents in Total Expert. Click here for a sample.
This email contains a video link, view the video here.
Send Date: April 15th
Opt-Out Date: April 3rd
STAND OUT WITH VIDEO | Video Fundamentals Training
Our creative director Cody Harrison will be hosting video classes that cover gear, getting good lighting and audio, creating hooks in your social media content, and social media strategies and tips for getting more engagement.
Class #1: Getting Started
This class will cover gear, getting good lighting and audio, as well as creating hooks in your social content.
When
April 16th 11:00-12:00 MT
Where
Class #2: Strategy for Growth
This class will delve deeper into social media strategies and tips for getting more engagement from your video content.
When
May 7th 11:00-12:00 MT
Where
Calendar
Visit the Corporate Calendar for details on events and trainings.
April Social Posts
Post Date: April 1st
Platforms: 
Carousel Post
Caption:
Three factors matter more than most people think when it comes to rates.
Post Date: April 3rd
Platforms:
Carousel Post
Caption:
Many buyers think mortgage rates are only controlled by the market. In reality, a few key factors tied to the borrower and loan structure can make a big difference.
Three major ones are:
Credit Score
A higher score signals a lower risk borrower and can unlock better rates.
Down Payment
Putting more money down lowers lender risk and may improve loan pricing.
Loan Term
Shorter loan terms like a 15 year mortgage often carry lower rates than long term loans like a 30 year.
Understanding these factors early can help buyers build a stronger strategy before they start shopping.
Source: ICE Mortgage Monitor Report 2025.
Post Date: April 5th
Platforms:
Caption:
Happy Easter from all of us at Intercap Lending.
We hope your day is filled with peace, renewal, and time spent with the people who make you feel at home.
#Easter #SpringCelebration #IntercapLending
Post Date: April 6th
Platforms:
Carousel Post
Caption:
If you are thinking about buying your first home, a little preparation goes a long way.
Here are a few key steps I always recommend before you start shopping:
Check Your Credit
Your score plays a big role in your loan options and interest rate.
Get Pre Approved
This shows sellers you are serious and helps you understand your budget.
Audit Your Savings
Plan for your down payment and closing costs ahead of time.
Know Your Monthly Payment
Look beyond just the purchase price and understand the full payment.
Buyers who prepare early tend to have a smoother experience and stronger offers. Source: National Association of Realtors 2025 Home Buyers and Sellers Report.
Post Date: April 8th
Platforms:
Caption:
One of the biggest surprises for buyers is closing costs. I always break these down early so nothing feels unexpected.
Here is what they typically include:
Loan Service Fees
This covers processing, underwriting, and administrative work to get your loan approved.
Legal and Ownership Protections
Title insurance, escrow services, and recording fees to protect your ownership.
Prepaids
These are future costs like property taxes and homeowners insurance that are set up at closing.
Closing costs usually range from about 2% to 5% of the purchase price depending on the loan and location.
Understanding these upfront helps buyers plan and avoid surprises at the finish line.
Source: Freddie Mac BorrowSmart Guide 2025.
Post Date: April 10th
Platforms:
Carousel Post
Caption:
One of the biggest myths I still hear is that you need 20% down to buy a home.
The reality is there are multiple options depending on your situation:
0% down options for qualified buyers
Low down payment programs around 3% to 5%
10% down and higher for more flexibility
The right option depends on your goals, not just a rule you heard online.
According to the National Association of Realtors, the median down payment for first time buyers was just 8% in 2025.
If you are waiting to save 20%, it may be worth exploring what is actually available now.
Source: NAR 2025 Home Buyers and Sellers Report.
Post Date: April 13th
Platforms:
Carousel Post
Caption:
Your credit score plays a big role in your loan options and interest rate, but the good news is there are ways to improve it faster than most people think.
Here are a few strategies I often recommend:
Pay down high balances
Lowering your credit utilization can have a quick impact.
Make smaller, more frequent payments
Paying every two weeks instead of once a month can help keep balances lower.
Ask about a rapid rescore
In some cases, updates can be reflected quickly to improve your score before applying.
Even small changes can make a meaningful difference when it comes to loan options and pricing.
Source: Experian State of Credit Report 2025.
Post Date: April 15th
Platforms:
Carousel Post
Caption:
One question I get all the time is how long it takes to close on a home. The answer depends on the situation, but most purchases fall into three timelines:
30 days
Best for buyers who are fully pre approved and ready to move quickly.
45 days
A great middle ground that gives both buyers and sellers some flexibility.
60 days
Helpful when the seller needs more time or the home requires repairs or coordination.
The right timeline depends on the strength of the buyer and the needs of the seller.
Understanding this upfront can help you write a stronger offer and set better expectations. Source: Ellie Mae Origination Insight Report 2025.
Post Date: April 17th
Platforms:
Carousel Post
Caption:
I hear this a lot right now. Buyers are waiting because rates feel high.
But here is the part that often gets missed.
Less competition can create opportunity. Fewer buyers in the market can mean:
💥More negotiating power
💥Potential seller credits
💥Lower purchase prices
When rates eventually shift, competition often increases again.
It is not just about the rate. It is about the full picture of price, terms, and timing.
According to Redfin, homes in 2025 are seeing longer days on market compared to peak competition years, giving buyers more room to negotiate.
Source: Redfin Market Report 2025.
Post Date: April 20th
Platforms:
Caption:
When it comes to paying off debt, there is no one size fits all approach. I usually walk clients through two common strategies:
Debt Snowball
Focus on paying off the smallest balances first to build momentum and quick wins.
Debt Consolidation
Combine multiple debts into one payment, often with a lower interest rate.
The right option depends on your goals. Some people need motivation and structure. Others need to reduce interest and simplify payments.
Understanding both can help you choose a strategy that actually works long term.
Source: Federal Reserve Household Debt Report 2025.
Post Date: April 22nd
Platforms:
Caption:
The mortgage process does not have to feel confusing or overwhelming.
What I focus on is making it clear, personalized, and aligned with your goals from the start.
That means:
Clear expectations at every step
A strategy built around your financial picture
Consistent communication so you always know what is happening next
No two buyers are the same, so the process should not feel one size fits all.
When the process is done right, clients feel confident, informed, and in control from start to finish.
Post Date: April 24th
Platforms:
Caption:
A lot of buyers assume they need perfect credit to even start the process. That is simply not true.
There are loan options designed for buyers with a wide range of credit profiles.
What matters more is:
Your overall financial picture
Your income and stability
Your plan moving forward
I spend a lot of time helping buyers understand where they stand and what options are available now versus what could improve with a little time.
You do not need perfect credit. You just need a strategy.
According to Experian, the average FICO score for approved mortgages spans a wide range, not just top tier borrowers.
Source: Experian Mortgage Credit Trends Report 2025.
Post Date: April 27th
Platforms:
Caption:
Choosing the right lender is about more than just rate. It is about having the right options and the right support when you need it.
What I focus on:
FLEX Loans for self employed borrowers and non traditional credit profiles
ITIN loan options
Commercial lending solutions
Build Now Pay Later 2 Time Close construction loans
And just as important, being available when you need guidance. Not just Monday through Friday from 9 to 5.
Every client has a different story. The right lending strategy should reflect that.
Post Date: April 29th
Platforms:
Caption:
Spring is a great time to take a fresh look at your finances, especially your mortgage.
I recommend a semi annual review to look at:
Your current payment
Your interest rate
Property taxes and insurance
Your overall financial profile
From there, we can see if a refinance or HELOC makes sense based on your goals.
At the very least, you walk away knowing you are in the best possible position with what you have today.
A quick review now can create opportunities you did not even realize were there.
