Welcome to July’s 2025’s marketing newsletter! We’re excited to share the latest updates, highlights, and insights to keep you informed and inspired as we head into another productive month.
July Campaigns
Throughout 2025, Marketing will be emailing agents and clients on your behalf each month. Be sure you read and review this section to see what emails will be going out and for important deadlines to opt-out.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a current look at our journeys, click here.
Buyer – SunStart Campaign
Unlock Solar Savings for Your Mortgage
This email will be sent to contacts in Total Expert that were created in the last 3 years, have a “Started” loan status, has a credit report in the last 6 months and are looking to purchase. Click here for a sample and here for the landing page.
Send Date: July 11th
Opt-Out Date: July 7th
Borrower – Credit Card Debt Campaign
Use Your Home Equity to Take Control of High-Interest Debt
This email will be sent to contacts in Total Expert that have a “Funded” status and eccellent or good credit scores. Click here for a sample and here for the landing page.
Send Date: July 19th
Opt-Out Date: July 7th
Realtor – SunStart 1
Buyer’s Gift Letter Lost in the Mail? Close without it.
This email will be sent to all buyer’s agents in Total Expert created in the last 5 years, with the goal of introducing our new SunStart Loan Program. Click here for a sample and here for the landing page.
Send Date: July 8th
Opt-Out Date: July 7th
Realtor – SunStart 2
Affordability Is the Problem. SunStart Might Be the Answer
This email will be sent to all buyer’s agents in Total Expert created in the last 5 years, with the goal of introducing our new SunStart Loan Program. Click here for a sample and here for the landing page.
Send Date: July 11th
Opt-Out Date: July 7th
Realtor – SunStart 3
When the Payment Matters More Than the Price…
This email will be sent to all buyer’s agents in Total Expert created in the last 5 years, with the goal of introducing our new SunStart Loan Program. Click here for a sample and here for the landing page.
Send Date: July 16th
Opt-Out Date: July 7th
Realtor – SunStart 4
SunStart is more than a Solar Program. It’s a Get-Your-Buyer-in-the House Program
This email will be sent to all buyer’s agents in Total Expert created in the last 5 years, with the goal of introducing our new SunStart Loan Program. Click here for a sample and here for the landing page.
Send Date: July 22nd
Opt-Out Date: July 7th
Realtor – SunStart 5
DPA + Solar = Sold
This email will be sent to all buyer’s agents in Total Expert created in the last 5 years, with the goal of introducing our new SunStart Loan Program. Click here for a sample and here for the landing page.
Send Date: July 31st
Opt-Out Date: July 7th
Total Expert Updates
Last week’s training with Bobbi Jo Dallas Card from Total Expert covered how to use Customer Intelligence Alerts and pipeline views to work more efficiently and close more deals. You’ll now see a CI Alerts tab on your Contacts screen, showing recent Credit, Listing, Rate, and Equity Alerts from the past 7 days.
If you missed the class or want help customizing your pipeline views, reach out to your Business Development Specialist to schedule one-on-one time and get hands-on support.
Interested in building some habits in Total Expert? Click here for the LO Success Plan for tips on what you can be doing daily, weekly and monthly.
FOMO?
Don’t miss out! The Business Development team picked a few standouts that caught our eye this summer. If it worked for them, it might work for you too.
To get copies customized for you please submit a marketing request.
Flyers
Realtor – Loan Program: Branded flyer complete with QR code, meeting detail and URL fields. Built with the goal of connecting with real estate agents.
Buyers – DPA Breakdown: Branded flyer that provides details on the various DPA programs.
Magazines/Presentations
Buyers – Homebuyer guide: Comprehensive walkthrough of the homebuyers journey. Built to be easily navigable, perfect for new buyers. Homebuyer Guide Presentation
Builders – Digital Magazine: Showcases builders by highlighting their work, deals and community benefits. Includes a section to highlight the loan officer. Builder Digital Magazine
Swag Ideas
We can put ICL logo, your logo, or both on most items. If there is a minimum order number listed we might be able to pair you up with other interested LOs so you can order fewer. Just submit a Marketing Request and we’ll go from there!
Pickleball Paddle Covers – Multiple colors to chose from, 100 minimum, $6.25/cover + shipping.
Misters – Hand pump operated, perfect for hot days, 50 minimum, $4.50/mister + shipping.
Corn Hole Boards – Fully customized image on front of board, comes with 2 boards and a set of bags, $350/set + shipping.
Popby Tag
AI created action figure tag, fun to share on social media, email & print materials. Tie it onto whatever you’re planning to popby to your realtor offices.
Homebot Updates
We explored the platform’s newest features, real ROI data, and how borrower activity can translate directly into conversations and applications.
Key takeaways:
- Send personalized videos to your database for stronger engagement
- Use the Buyer Search Portal to track buyer behavior in a protected environment
- Leverage borrower activity alerts to drive timely follow-up
- Use Partner Intelligence to identify engaged agents
Want help applying what you learned? Visit our new Homebot Learning Resource Page or contact your Business Development team to schedule a quick one-on-one session or customize the ICL branded Benefits of CoSponsorship flyer.
New Program Spotlight
SunStart is a powerful new loan option that offers down payment assistance with no income limits and no first-time homebuyer requirement. Whether your client is buying their first home or their fifth, SunStart helps them keep more cash in hand and get into a home sooner.
As an added benefit, the program also allows for solar, roof, and electrical panel upgrades to be financed into the loan. In some cases, energy rebates from those improvements can help reduce closing costs or buy down the rate.
Calendar
Visit the Corporate Calendar for details on events and trainings.
July 2025 Social Media Posts
Post Date: July 2nd
Platforms: FB, IG, LI
Caption:
Think down payment assistance is old news? Think again.
Most down payment programs come with strings. This one comes with solutions.
SunStart helps more buyers get to the finish line with no income limits, no first-time buyer requirement, and no second liens. It’s flexible, powerful, and built to support today’s market. This isn’t your typical DPA. It’s SunStart.
#SunStart #GameChanger #DownPaymentHelp #HomebuyerWins #IntercapLending
Post Date: July 4th
Platforms: FB, IG, LI, GBP
Caption:
5–9 units? We finance that.
FLEX Loans by Intercap Lending make it easier to invest in small multifamily properties—no tax returns, no W-2s.
Just the property’s income.
Just smart lending.
#NonQM #IntercapLending {%Location Hashtags}
Post Date: July 7th
Platforms: FB, LI, GBP
Caption:
Market Update – What’s Happening in Real Estate? 🏡
Staying informed about the housing market is key to making the right moves, whether you’re buying, selling, or refinancing. I am here to answer all of your questions on what is going on in the Real Estate and Mortgage Markets.
✔️ Mortgage rates
✔️ Home prices
✔️ Market activity
💡 What does this mean for you? Now could be the perfect time to explore your options.
📞 Call or DM me for a personalized update on how the market impacts your homebuying or refinancing plans!
#MarketUpdate #RealEstateTrends #MortgageRates #HomeBuying #IntercapLending {%Location Hashtags}
Post Date: July 7th
Platforms: IG
Caption:
Market Update – What’s Happening in Real Estate? 🏡
Staying informed about the housing market is key to making the right moves, whether you’re buying, selling, or refinancing. I am here to answer all of your questions on what is going on in the Real Estate and Mortgage Markets.
✔️ Mortgage rates
✔️ Home prices
✔️ Market activity
💡 What does this mean for you? Now could be the perfect time to explore your options.
📞 Call or DM me for a personalized update on how the market impacts your homebuying or refinancing plans!
#MarketUpdate #RealEstateTrends #MortgageRates #HomeBuying #IntercapLending {%Location Hashtags}
Post Date: July 9th
Platforms: FB, IG, LI
Caption:
Builders, let’s talk about how to keep your margins strong and help more buyers move forward with confidence.
Our Build Now, Pay Later program is a 2x Close construction loan that lets buyers lock in today’s pricing, start building their home, and delay payments until construction is complete.
It works because buyers make no payments during construction, while you still receive draws as the build progresses. There is no need to reduce prices or offer steep incentives, and we take care of the financing details with the buyer upfront.
This is an ideal solution for buyers who are waiting to sell their current home or want to avoid juggling two housing payments.
We’re already seeing this help builders move inventory while maintaining profitability. Let’s connect and talk about how it could support your next project.
#BuildNowPayLater #2xClose #ConstructionLoans #HomebuilderSolutions #IntercapLending
Post Date: July 11th
Platforms: FB, IG, LI, GBP
Caption:
High net worth doesn’t always mean easy approval. FLEX Asset Utilization Loans by Intercap Lending let you qualify using your assets—not income. Ideal for retirees, investors, and entrepreneurs.
#NonQM #IntercapLending {%Location Hashtags}
Post Date: July 14th
Platforms: FB, LI, GBP
Caption:
5 Common VA Loan Myths – Debunked! 🏡
There’s a lot of misinformation about VA loans—let’s clear up the facts!
❌ Myth 1: VA loans can only be used once.
✅ Truth: VA loans can be used multiple times as long as eligibility requirements are met.
❌ Myth 2: VA loans take too long to close.
✅ Truth: VA loans often close just as fast as conventional loans with the right lender.
❌ Myth 3: VA loans are only for first-time buyers.
✅ Truth: Veterans and active-duty service members can use VA loans anytime to buy or refinance.
❌ Myth 4: VA loans require a perfect credit score.
✅ Truth: VA loans have flexible credit guidelines, making homeownership more accessible.
❌ Myth 5: VA loans can only be used for single-family homes.
✅ Truth: VA loans can be used for single-family homes, condos, multi-unit properties, and even some new construction.
💡 If you’re a veteran, don’t let these myths hold you back from homeownership! Let’s go over your VA loan benefits and see how you can use them.
📞 Call or DM me today!
#VALoan #VeteranHomeLoans #MilitaryHomeBuying #HomeBuyingMyths #IntercapLending {%Location Hashtags}
Post Date: July 14th
Platforms: IG
Caption:
Yes! FHA loans allow gift funds from family or approved sources to cover your down payment.
If saving for a down payment has been holding you back, this might be the solution you need! Let’s go over how gift funds work and what’s required.
📞 Message me, and let’s see if you qualify!
#MortgageTips #FHALoan #IntercapLending {%Location Hashtags}
Post Date: July 16th
Platforms: FB, LI, GBP
Caption:
Think you need 20% down to buy a house?
That myth is keeping too many people on the sidelines.
With SunStart, we can help buyers get into homes with as little as zero cash to close.
Yes, really. Let’s talk about how that works.
#SunStart #IntercapLending #DPA
Post Date: July 18th
Platforms: FB, IG, LI, GBP
Caption:
Tap into your equity—without touching that low first mortgage rate.
The FLEX Equity Advantage by Intercap Lending is a stand-alone second mortgage designed for:
✔ Self-employed borrowers
✔ Debt consolidation
✔ Access to cash
More flexibility. More control.
#NonQM #IntercapLending {%Location Hashtags}
Post Date: July 20th
Platforms: FB, LI, GBP
Caption:
Home buying doesn’t have to be complicated. With the right guidance, you can go from pre-approval to closing with confidence.
I’m here to simplify the process and help you find the best loan for your needs.
📞 Call me today, and let’s make homeownership happen!
#HomeBuyingSimplified #MortgageHelp #IntercapLending {%Location Hashtags}
Post Date: July 21st
Platforms: FB, LI, GBP
Caption:
YES! The FHA 203K Loan lets you roll renovation costs into your mortgage so you can buy and renovate with one loan.
If you’ve found a house with potential but need extra cash to fix it up, this could be the perfect financing option for you! Let’s see if you qualify.
📩 DM me, and let’s discuss your fixer-upper goals!
#FixerUpper #HomeRenovation #IntercapLending {%Location Hashtags}
Post Date: July 21st
Platforms: IG
Caption:
Making One Extra Mortgage Payment Can Save You Thousands! 🏡
Did you know that making just one extra mortgage payment per year can help you:
✔️ Pay off your loan years earlier
✔️ Save thousands in interest over time
✔️ Build home equity faster
💡 Even small additional payments—like splitting your monthly mortgage into biweekly payments—can make a big difference!
📞 Want to see how extra payments could impact your mortgage? DM me for a personalized breakdown!
#MortgageTips #WealthBuilding #FinancialFreedom #HomeOwnership #IntercapLending {%Location Hashtags}
All mortgage products are subject to credit and property approval. Rate, terms, and conditions are subject to change, and not all products are available in all areas. Additional qualifications apply. This is not an offer or commitment to lend. Consult a financial advisor to determine the best strategy for your financial goals.
Post Date: July 23rd
Platforms: FB, IG, LI
Caption:
Looking for a way to help buyers feel confident saying yes to a new build? Our Build Now, Pay Later program offers a smart solution that keeps things simple for them and seamless for you.
With our 2x Close construction loan, buyers can secure their lot, start the build, and enjoy no payments until the home is complete. You get paid in draws, and they get peace of mind.
Here’s why builders love it:
-Creates urgency without price cuts
-Helps buyers move forward without financial pressure
-Keeps your margins strong
-Makes your homes more accessible and your process more attractive
We’re making it easier to build, buy and close — with less friction for everyone involved.
Let’s connect to see how we can support your next community.
#BuildNowPayLater #2xClose #ConstructionLoans #IntercapLending
Post Date: July 25th
Platforms: FB, IG, LI, GBP
Caption:
Too big for conventional.
Too smart for red tape.
FLEX Loans by Intercap Lending cover 5–9 unit properties with ease.
✔ DSCR-based
✔ No personal income docs
✔ Collateral-first lending
This is how investors scale.
#NonQM #IntercapLending {%Location Hashtags}
Post Date: July 28th
Platforms: FB, IG, LI
Caption:
Still think you need 20% down to buy a home? Think again.
One of the biggest myths in real estate is that you need to put 20% down to get started. The truth is, many buyers purchase with far less — and still get great rates, competitive offers, and manageable monthly payments.
Whether it’s 3%, 5%, or something in between, there are real options that work with your budget. Don’t let the 20% myth keep you on the sidelines.
#HomeBuyingMyths #MortgageTruths #LowDownPayment #BuyWithConfidence #IntercapLending
Post Date: July 30th
Platforms: FB, IG, LI, GBP
Caption:
Self-employed and hitting roadblocks?
FLEX Loans are built for borrowers like you.
If you’ve got income—but not the traditional paperwork—we’ve got a way forward.
DM us to learn how to qualify with assets, bank statements + more.
#NonQM #IntercapLending {%Location Hashtags}
