Welcome to the September 2025 marketing newsletter! We’re excited to share the latest updates, highlights, and insights to keep you informed and inspired as we head into another productive month.
September Campaigns
Throughout 2025, Marketing will be emailing agents and clients on your behalf each month. Be sure you read and review this section to see what emails will be going out and for important deadlines to opt-out.
Note: This list does not include transactional automations such as Loan Milestone Updates, Post Closing, Customer Intelligence, etc. For a current look at our journeys, click here.
Borrower – HELOC
This email will be sent to all FUNDED clients in TE with at least 50% LTV (excluding fundings in the last 7 months). Click here for a sample and here for the landing page.
Send Date: September 12th
Opt-Out Date: September 3rd
Borrower – Referral Request
This email will be sent to contacts with loans funded in the last 12 months. Click here for a sample. Viewers that click the link will be brought to your GMB profile (if verified), or your web page (if not verified).
Send Date: September 22nd
Opt-Out Date: September 3rd
Buyer – SunStart
This email will be sent to contacts in Total Expert that were created in the last 3 years, have a “Started” loan status, has a credit report in the last 6 months and are looking to purchase. Click here for a sample and here for the landing page.
Send Date: September 5th
Opt-Out Date: September 3rd
Buyer – Homebot Property Search
For those with Homebot, this email will be sent to contacts in Total Expert with a purchase loan purpose. Click here for a sample. This will take contacts to your Homebot property search page.
Send Date: September 19th
Opt-Out Date: September 3rd
Realtor – Flex Loans Program
This email will be sent to all buyers agents in Total Expert. Click here for a sample and here for the landing page.
Send Date: September 22nd
Opt-Out Date: September 3rd
New Journey Available
Buyer’s Agent Birthday Reminder
We’ve put together an updated birthday journey that sends the buyer’s agent a reminder email to contact the past funded clients. Reach out to your business development specialist to opt into this journey.
Total Expert Updates
Daily and Weekly mortgage rate emails have been created to send to your buyers or realtors. Reach out to your business development specialist to sign up.
Buyers: Click here for a sample and here for the landing page.
Realtors: Click here for a sample and here for the landing page.
Homebot Updates
Updated Buyer Portal Video
This updated video is a great way to provide tools to and intorduce buyer’s to Homebot. New buyers will see this video when they open up their buyer report for the first time. Additionally, homeowners who navigate to the ‘For You’ page for the first time will also be greeted with this video. It can also be manually shared through using this link.
Homebot Tiles
We’ve created a couple ads that will appear in homeowner and buyer reports. These are updated each month to highlight current promotions.
Homeowner Report:
Buyer Report:
FOMO?
Autumn is fast approaching! To capitalize on this season, the Business Development team picked a few standouts that caught our eye. If it worked for them, it might work for you too.
NFL PICK’EM CHALLENGE
Connect with agents and clients by holding a football prediction contest.
Baseball Buisness Cards
Put a fun spin on business cards by making yourself into a baseball card. These are also great to use in gift & pop by tags.
Video Ad Library
Just like your favorite Friday nights at Blockbuster, only everything’s already in stock and you never have to rewind.
We’ve queued up our greatest hits all in one spot. Grab your popcorn and browse the full collection on demand.
No late fees. No lines. Just all the good stuff.
Click here to access our VIMEO Ad library
Calendar
Visit the Corporate Calendar for details on events and trainings.
September Social Posts
Post Date: September 1st
Platfroms: FB, IG, IN
Caption:
Building your dream home shouldn’t come with roadblocks.
Our Build Now, Pay Later program lets you start construction today with no payments during the build and interest accrued only on the money you draw. Build with confidence, move in when it’s complete. Your dream home starts here.
Post Date: September 3rd
Platfroms: FB, IG IN, GMB
Caption:
Access Your Home’s Equity with a HELOC! 🏡
A Home Equity Line of Credit (HELOC) lets you borrow against your home’s equity while keeping your current mortgage intact. Here’s how it can work for you:
✔️ Flexible Access to Funds – Borrow what you need, when you need it.
✔️ Lower Interest Rates – Typically lower than credit cards or personal loans.
✔️ Use It for Anything – Home improvements, debt consolidation, education, or unexpected expenses.
✔️ Only Pay Interest on What You Use – Unlike a lump-sum loan, you have control over withdrawals.
✔️ Revolving Credit Line – Funds become available again as you repay.
💡 Need extra cash without refinancing your mortgage? A HELOC might be the perfect solution!
📞 Call or DM me today to see how much equity you can access!
#HELOC #HomeEquity #SmartBorrowing #FinancialFlexibility #IntercapLending {%Location Hashtags}
Post Date: September 5th
Platfroms: FB, IG, IN, GMB
Caption:
Think smarter about your down payment.
SunStart by Intercap Lending helps you buy your dream home with less out of pocket—and yes, that includes using solar power to help cover your closing costs or down payment.
This isn’t just another loan program. It’s a way to turn your home’s energy into financial power.
Ask us how SunStart can work for you.
Post Date: September 8th
Platfroms: FB, IG, IN, GMB
Caption:
Homeownership is a dream.
For many Hispanic families, it’s also the plan.
Let’s build the future together—una casa a la vez.
#HispanicHomeownership #IntercapLending {%Location Hashtags}
Post Date: September 10th
Platfroms: FB, IG, IN, GMB
Caption:
Boost your buying power with SunStart by Intercap Lending.
This innovative program uses the power of solar to help lower your rates, reduce monthly bills, and cover upfront homebuying costs.
✅ Lower monthly payments
✅ More money for your dream home
✅ Less stress at the closing table
Ask how SunStart can work for your buyers or your next purchase.
#SunStart #SolarSavings #HomeLoanSolutions #MortgageTips #HomebuyingMadeSimple #IntercapLending #SmartFinancing
Post Date: September 12th
Platfroms: FB, IG, IN
Caption:
The home loan process doesn’t have to be overwhelming.
There’s a clear path forward — and I’ll walk you through every step.
From pre-approval to closing day, I’ll help you stay informed, confident, and in control.
Let’s make your journey to homeownership simple, not stressful.
#IntercapLending #HomeLoanMadeEasy #MortgageSupport #FirstTimeBuyer
Not a commitment to lend. All loans subject to credit and underwriting approval.
Post Date: September 15th
Platfroms: FB, IG, IN
Caption:
Looking for a way to ease into your mortgage payment?
Temporary buydowns can lower your rate for the first year or two — and in some cases, the lender can cover the cost.
It’s a smart strategy for today’s market. Let’s see if it’s a fit for you.
Not a commitment to lend. All loans subject to credit and underwriting approval.
#temporarybuydown #lenderpaidbuydown #intercaplending
Post Date: September 17th
Platfroms: FB, IG, IN, GMB
Caption:
Did you know gift funds from family members can be used toward your down payment?
Many loan programs, including FHA, VA, and Conventional loans, allow qualified buyers to receive financial help from family to make homeownership more accessible!
✔️ Use gift funds for your down payment & closing costs
✔️ Lower your upfront costs and get into a home sooner
✔️ Different loan programs have different guidelines—let’s find the right one for you!
💡 Not sure if you qualify? Let’s go over your options!
📞 Call or DM me today to start your homeownership journey!
#GiftFunds #HomeBuying #FamilySupport #MortgageTips #IntercapLending {%Location Hashtags}
All mortgage products are subject to credit and property approval. Rate, terms, and conditions are subject to change, and not all products are available in all areas. Additional qualifications apply. This is not an offer or commitment to lend.
Post Date: September 19th
Platfroms: FB, IG, IN, GMB
Caption:
Still buying your home the old way?
It’s time for something smarter. SunStart by Intercap Lending lets you use solar to cover your down payment and reduce your monthly bills—so you can step into homeownership with less stress and more power.
Ask how this solar-powered loan can change the game for you or your clients.
#SunStart #SolarSavings #DownPaymentHelp #ModernMortgage #SmartHomebuying #IntercapLending #LoanProgramsThatWork
Post Date: September 22nd
Platfroms: FB, IG, IN, GMB
Caption:
DSCR for short-term rentals? Absolutely.
FLEX Loans by Intercap Lending let you qualify based on rental income—even for Airbnb and vacation properties.
No traditional income requirements. Just property performance.
#NonQM #IntercapLending {%Location Hashtags}
Post Date: September 24th
Platfroms: FB, IN, GMB
Caption:
Don’t Let These Fears Stop You from Buying a Home!
Buying a home is a big step, but don’t let these common worries hold you back:
🚫 “I need 20% down!” – Many loans allow as little as 3% down, and VA loans offer 0% down for eligible buyers.
🚫 “Interest rates are too high!” – Rates change over time, and refinancing later is always an option.
🚫 “The market is too competitive!” – A solid strategy can help you win in multiple-offer situations.
🚫 “I won’t qualify for a loan!” – You may have more options than you think—let’s find the best one for you!
💡 Homeownership is possible! Let’s talk through your concerns and build a plan to get you into a home.
📞 Call or DM me today to start the conversation!
#HomeBuying #RealEstateInvesting #MortgageTips #BuyNow #IntercapLending {%Location Hashtags}
Post Date: September 24th
Platfroms: IG
Caption:
Good news! You don’t always need 20% down to buy a home.
✅ Conventional Loans – As low as 3% down
✅ FHA Loans – Only 3.5% down with a 580+ credit score
✅ VA Loans – 0% down for eligible veterans
✅ Jumbo Loans – Typically require 10-20% down
Let’s build a plan that fits your budget and goals. Send me a message, and we’ll go over your options!
#DownPayment #HomeOwnership #IntercapLending {%Location Hashtags}
Post Date: September 26th
Platfroms: FB, IN, GMB
Caption:
Buying a home is exciting, but knowing how much you can afford is key!
Your income, existing debts, credit score, and down payment all play a role in determining your buying power. A quick pre-approval can give you a clear budget so you can shop with confidence!
📞 Call me today to find out what you qualify for, and let’s get you one step closer to homeownership! {%Short Phone}
#HomeBuying #MortgageTips #IntercapLending {%Location Hashtags}
Post Date: September 26th
Platfroms: IG
Caption:
Feeling overwhelmed by the home loan process? You don’t have to figure it out alone.
I’ll walk you through every step, from pre-approval to closing, so you can focus on finding the perfect home. Let’s make homeownership happen for you!
📩 Book a quick call with me, and let’s get started.
#HomeBuyingSimplified #MortgageHelp #IntercapLending {%Location Hashtags}
Post Date: September 29th
Platfroms: FB, IG, IN, GMB
Caption:
Hispanic homebuyers face more obstacles.
We exist to remove them.
That means education, access, flexible loan options—and people who care.
Homeownership should belong to everyone, everywhere.
#HispanicHomeownership #IntercapLending {%Location Hashtags}
