OpusClip, an AI-driven video editor helps real estate agents create dynamic videos for social media.

OpusClip is a major AI advancement that’s capturing the attention of real estate agents who want to produce more engaging social media content. “It’s like having a professional video editor and personal social media specialist wrapped into a simple drag-and-drop tool,” says Mike Anderson, Captivate real estate coach and licensed agent.

As stated on its website, “OpusClip is a generative AI video tool that repurposes long videos into shorts in one click.” It takes away the uniquely skilled and time-consuming effort of editing videos for social media.

“One of the hardest things about creating engaging social media video content and doing it often enough to make an impact on your business is quality video editing and publishing. You literally need one to two dedicated professionals or a great deal of time and expertise to do it yourself. At least that was the case until OpusClip came along,” says Mike.

OpusClip will format your video for social media, add dynamic captions, and create short clips that are intelligently designed to capture your audience’s attention. It uses artificial intelligence to determine what portions of your video will have the most impact on a social media post based on what people are currently engaging with across popular social media platforms.

OpusClip automatically schedules and posts these edited videos to your linked social media accounts to optimize engagement. It even optimizes the “video interview” format when interviewing others or recording a panel discussion (eg. Zoom recordings). Best of all, it automatically captures the most important parts of the discussions. This way you can interview other professionals about lending, investing, remodeling, and other important real estate topics without publishing videos that tend to be too long for social media.

OpusClip also tracks and measures the post engagement so you can see results and continually refine your video content. Basically, it will teach you what video content is most effective so you can plan your next recordings.

Here are some suggestions and best practices for recording your videos:

• Use a tripod or a stabilizer (if moving) to keep your video stable. Shaky or bouncy videos are not fun to watch. Here’s a link to phone stabilizers – Amazon.com
• Use a wireless microphone for better sound. Get a dual microphone for interviews. Here’s a link to some wireless microphone options – Amazon.com
• Create a place to film and make sure the lighting is good. Face a window instead of sitting in front of it, or purchase inexpensive lights made for video recording. Consider what’s in the camera view and setup your filming area to look professional and not too distracting. Here is a link to affordable video lighting – Amazon.com

Click here for more information about OpusClip for real estate agents